Trusted and Loved Globally
Today, moev is available in over 5 countries including the USA, Japan, Southeast Asia, Vietnam, Europe and China bringing a quieter, more intentional approach to personal care to customers around the world.
True Hair Health
Goes Deeper Than
You Think
moev is a South Korean haircare brand that blends K-beauty innovation with premium ingredients to deliver high-performance, salon-quality hair solutions. Rooted in holistic hair wellness, the brand brings cutting-edge Korean cosmetic science to a global audience.
A Note from Our Founder
moev was built on a simple belief: texture matters. The way your hair feels shapes how you experience your day. The hair care industry told us we needed more- moev products, more steps, more solutions. We disagreed. The answer was simpler: treat your scalp like skin. Care for the source, not the symptoms. This thinking led us to the annurca apple, cultivated in Southern Italy for centuries. Rich in procyanidins, it's one of nature's most effective ingredients for hair health at the root level - quiet, proven, and exactly what moev stands for.
HOLISTIC. NATURE-BASED. MINIMAL.
ANNURCATIN™
MOEV's signature complex
A hair root strengthening ingredient discovered in nature, developed through moev's exclusive formulation design
Highly Concentrated Formula
Full, soft care with just a small amount
With a rich, concentrated formula, it delivers soft and voluminous hair care with just a small amount
Gentle & Safe Formula
Safe even for pregnant women
It has completed a skin hypoallergenic test and can be used without irritation even on sensitive scalps
Sensory ANNURCATIN™ Apple Scent
moev's signature fragrance
A delightful scent you can't give up even for hair loss care. A sophisticated and sensuous blend of apple / freesia / woody notes
Meet Our Ambassadors
The professional creatives bringing moev to the world — across every industry, every scene, every stage.