MOEV ANNURCATIN™ SHAMPOO

Formulated with Annurcatin™, developed through moev's proprietary ingredient design, this functional shampoo is designed to help relieve hair-loss symptoms by supporting scalp and hair root health.

Extra 10% OFF - Code "FIRSTORDER"

Select Size:

300ml

525ml

‏69.00 AED ‏93.00 AED

Complete your routine:

BUILD YOUR ROUTINE

The only routine you'll ever need. Every product curated with purpose, every step built for real results. No guesswork. No complexity. Just better hair. Make it a ritual. Layer your mood, set your pace, breathe it all in.

HOW TO USE:

Once daily, apply an appropriate amount to wet scalp and hair, massage gently, then rinse thoroughly with lukewarm water.

RECOMMENDED FOR:

Dry Scalp: Ideal for those experiencing tightness, flaking, or irritation caused by a lack of moisture or a compromised scalp barrier.

Frequent Hair Loss: Suited for individuals noticing excessive shedding, thinning patches, or hair that breaks easily at the root.

Oily Scalp (Excess Sebum): Beneficial for those dealing with a greasy scalp, buildup at the roots, or hair that feels heavy and limp shortly after washing.

Weak & Thinning Hair: Designed for hair that lacks density, strength, or resilience - particularly hair that appears flat, fragile, or prone to breakage

DISCLAIMER:

If in contact with eyes, rinse thoroughly with water immediately. For external use only. Results may vary based on individual hair type, condition, and frequency of use.

KEY INGREDIENTS

Annurca Apple — Fortifies and strengthens hair roots from within
Biotin — Nourishes and supports healthy hair growth
Amino Acids — Restores elasticity and resilience to each strand
Caffeine — Stimulates the scalp to help reduce hair loss
Niacinamide — Promotes overall hair health and vitality

All ingredients:
Purified Water*, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, Lauryl Hydroxysultaine, Lauryl Glucoside, Lauryl Betaine, Butylene Glycol*, 1,2-Hexanediol*, Caffeine, Fragrance, Sodium Chloride, Coconut Acid, Climbazole, Polyquaternium-10, Xylitylglucoside, Anhydroxylitol, Maltitol, Xylitol, Fucus Vesiculosus Extract, Sodium Isethionate, Ethylhexylglycerin, Niacinamide, Glycerin, Apple Extract*, Biotin*, Glycine*, Glutamic Acid*, Glutamine*, Lysine*, Leucine*, Methionine*, Valine*, Serine*, Cysteine*, Asparagine*, Aspartic Acid*, Isoleucine*, Alanine*, Arginine*, Ornithine*, Carnitine*, Tyrosine*, Threonine*, Tryptophan*, Phenylalanine*, Proline*, Histidine*, Wheat Gluten, Caprylyl Glycol, Citric Acid, Methylpropanediol, Sodium Benzoate, Disodium EDTA, Sodium Citrate, Benzoic Acid, Linalool, Limonene, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Coumarin, Hexyl Cinnamal.

Contains 20,000ppm of Annurcatin™

SCENT NOTES

moev’s signature fragrance blends fresh fruity citrus notes with romantic
floral and woody accords, creating a refined and sensorial experience.

Top - Apple, Lemon, Eucalyptus

Middle - Orchid, Rose, Freesia, Jasmine

Base - Musk Amber, Sandalwood, Cedarwood, Vanilla

About the Product

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Results:

64.7% Improvement in Hair Fall

Clinically shown to reduce hair shedding
and strengthen roots from within.

67.0% Reduction in Scalp Itchiness

Immediate relief from irritation for
a calmer, healthier scalp.

93.0% Reduction in Excess Scalp Oil

Clinically shown to regulate sebum for a
balanced, non-greasy scalp.

32.9% Reduction in Frizz

Clinically shown to tame frizz
and improve manageability.

Complete your moev routine

Shop All

-47%

Step 1 — Cleanse MOEV Scalp Brush

Flexible silicone bristles gently stimulate the scalp to boost blood circulation, supporting natural hair growth and stronger strands over time. It also helps relax tight muscles and relieve everyday tension, turning your hair routine into a moment of calm. Handheld and easy to use on wet or dry hair — a simple but effective first step in your hair care routine.

‏49.00 AED ‏93.00 AED

-25%

Step 2 — Treat MOEV ANNURCATIN™ TREATMENT

A silicone-free hair treatment, safe for scalp contact, that gently coats and cares for hair from root to tip. Formulated with a higher glycerin concentration than water to support elasticity and visible shine — the hallmark of 'angel ring' hair.

‏69.00 AED ‏93.00 AED

-25%

Step 3 — Care MOEV ANNURCATIN™ HAIR OIL ESSENCE

Powered by annurca apple extract, this featherlight oil essence repairs and strengthens hair through improved protein bonding, reduces breakage and split ends, and enhances moisture retention and elasticity. It deeply nourishes the scalp, controls frizz, boosts shine, and provides heat protection up to 235°C, all with low skin irritation and no residue or heaviness.

‏69.00 AED ‏93.00 AED

Step 4 — Finish MOEV HAIR STEAMER PRO

The multifunctional steam hair brush that works beneath the surface - infusing moisture deep into every strand for visibly healthier hair. Clinically shown to improve shine, scalp elasticity, tensile strength, root volume, hairline density, and resistance to heat, perm, and UV damage.

‏150.00 AED