MOEV ANNURCATIN™ TREATMENT

A silicone-free hair treatment, safe for scalp contact, that gently coats and cares for hair from root to tip. Formulated with a higher glycerin concentration than water to support elasticity and visible shine — the hallmark of 'angel ring' hair.

Extra 10% OFF - Code "FIRSTORDER"

Select Size:

200ml

‏69.00 AED ‏93.00 AED

Complete your routine:

BUILD YOUR ROUTINE

The only routine you'll ever need. Every product curated with purpose, every step built for real results. No guesswork. No complexity. Just better hair. Make it a ritual. Layer your mood, set your pace, breathe it all in.

HOW TO USE:

After shampooing, apply an appropriate amount to wet hair. Massage thoroughly to help nutrients absorb, then rinse with lukewarm water.

RECOMMENDED FOR:

Dry & Damaged Hair: Brittle, rough, or moisture-stripped hair — especially post heat or chemical treatment.
Frizzy & Unmanageable Hair: Hair prone to flyaways, lack of definition, or difficulty styling.
Thinning & Weakened Hair: Hair lacking density or resilience, prone to breakage or shedding.
Sensitive Scalps: Those seeking a gentle, non-irritating daily treatment.

DISCLAIMER:

For external use only. If abnormal symptoms occur — such as redness, swelling, or itching during or after sun exposure — discontinue use and consult a specialist. Avoid applying to broken or wounded areas. Keep out of reach of children. Store away from direct sunlight. If contact with eyes occurs, rinse immediately with water.

KEY INGREDIENTS

Annurcatin™ — moev's exclusive proprietary complex, combining Biotin and 22 Amino Acids to nourish hair from within

29 Proteins — A diverse blend of varying sizes and structures to restore strength, resilience, and elasticity

7 Plant-Based Oils — Including Argan, Jojoba, Camellia, Macadamia, Olive, Green Tea Seed, and Grape Seed oils for deep conditioning without silicone

Caffeine — Stimulates the scalp to help ease hair loss symptoms

Niacinamide — Promotes overall hair and scalp vitality.

Full Ingredients List
Glycerin, Purified Water, Myristyl Alcohol, Cetyl Ethylhexanoate, Behentrimonium Chloride, Fragrance, 1,2-Hexanediol, Caffeine, Isopropyl Alcohol, Polyquaternium-7, Butylene Glycol, Niacinamide, Tocopheryl Acetate, Green Tea Seed Oil, Camellia Seed Oil, Macadamia Seed Oil, Argan Kernel Oil, Olive Oil, Grape Seed Oil, Jojoba Seed Oil, Wheat Gluten, Apple Extract, Biotin, Glycine, Glutamic Acid, Glutamine, Lysine, Leucine, Methionine, Valine, Serine, Cystine, Asparagine, Aspartic Acid, Isoleucine, Alanine, Arginine, Ornithine, Carnitine, Tyrosine, Threonine, Tryptophan, Phenylalanine, Proline, Histidine, Caprylyl Glycol, Hydrogenated Lecithin, Ceramide NP, Hydrolyzed Silk, Hydrolyzed Keratin, Hydrolyzed Collagen, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Ethylhexylglycerin, Disodium EDTA, Sodium Benzoate, Dipropylene Glycol, Benzoic Acid, Linalool, Limonene, Benzyl Benzoate, Benzyl Salicylate, Citral, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Coumarin, Hexyl Cinnamal.

Contains 16,000ppm of Annurcatin™

SCENT NOTES

moev’s signature fragrance blends fresh fruity citrus notes with romantic
floral and woody accords, creating a refined and sensorial experience.

Top - Apple, Lemon, Eucalyptus

Middle - Orchid, Rose, Freesia, Jasmine

Base - Musk Amber, Sandalwood, Cedarwood, Vanilla

About the Product

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Results:

60.8% Nourishing Essence

A rich blend of oils delivers increasingly deep nourishment with continued use.

21.7% Immediate Hair Shine Improvement

Visibly luminous hair from the very first application.

9.7% Cuticle Condition Improvement

Smoother, better-sealed cuticles for stronger, healthier-looking hair.

32.9% Hair Manageability Improvement

Clinically shown to reduce frizz and improve ease of styling.

Complete your moev routine

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-25%

Step 1 — Cleanse MOEV ANNURCATIN™ SHAMPOO

Formulated with Annurcatin™, developed through moev's proprietary ingredient design, this functional shampoo is designed to help relieve hair-loss symptoms by supporting scalp and hair root health.

‏69.00 AED ‏93.00 AED

-15%

Step 2 — Treat MOEV ANNURCATIN™ Water Treatment

A silicone-free, functional water treatment formulated with moev’s proprietary ingredient Annurcatin, wheat proteins, and PPT + LPP, designed to gently care for hair with a steam-pack effect while helping relieve hair-loss symptoms.

‏99.00 AED ‏117.00 AED

-25%

Step 3 — Care MOEV ANNURCATIN™ HAIR OIL ESSENCE

Powered by annurca apple extract, this featherlight oil essence repairs and strengthens hair through improved protein bonding, reduces breakage and split ends, and enhances moisture retention and elasticity. It deeply nourishes the scalp, controls frizz, boosts shine, and provides heat protection up to 235°C, all with low skin irritation and no residue or heaviness.

‏69.00 AED ‏93.00 AED

-37%

Step 4 — Finish MOEV ANNURCATIN™ Hair Perfume

A hair perfume infused with moev's signature scent. The gel-serum formula bonds to the hair, delivering sustained moisture and fragrance throughout the day.

‏119.00 AED ‏189.00 AED